Tonia Ries, Founder and CEO, Modern Media.

Tonia Ries, Founder and CEO, Modern Media.

88% of marketers say they employ real-time marketing and consider it important in their 2014 marketing plans. But what does that mean? How do we measure it? This week on the show we have Tonia Ries, editor of The Realtime Report, CEO and Founder of Modern Media, an agency that builds media brands, produces conferences, and designs web sites and marketing strategies, basically anything that is live, digital or social.  Tonia is a seasoned business media veteran and has a passion for all things media with more than 25 years of experience in the media and tech industries.

Tonia and the Modern Media team also produce The Realtime Report and The Realtime Conferences (formerly TWTRCON), the first conference and web site focused entirely on the business use of the social, mobile and realtime web.

She works with major media brands including The Wall Street Journal, UBM TechWeb and many more.

Find Tonia on Twitter, Google+ and LinkedIn.

On the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout, on the live broadcast, or in the comments below.

President & CEO of SBC, Inc.

President & CEO of SBC, Inc.

What’s your recipe for smart communication?

PR pros are beginning to understand they need to be using social media to reach their target market, but how, exactly does that work? We have Shonali Burke on the show this week to discuss integrating social into your public relations program

Meet Shonali Burge, the “Me” behind the “We” at SBC Inc., which offers the following services: consulting, speaking and training. Shonali is an award-winning social PR strategist,  adjunct faculty at Johns Hopkins University, speaker & blogger and Founder #measurePR – a popular Twitter hashtag and chat (bi-weekly on Tuesdays, 12-1 pm ET). A Twitter chat where Die Hard’ and squirrels are mentioned within seconds of each other.”

Shonali was also named to PRWeek’s first “top 40 Under 40” list, the first list of 25 Women That Rock Social Media and other fun stuff.

Find Shonali on Twitter, LinkedIn and Google+.

On the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout, on the live broadcast, or in the comments below.

Links from this week’s show:

The Expert:

Gini Dietrich Spinning your message is so old-school don’t you think? Managing communications and reputation isn’t the same as it was even 10 years ago! This week we’ve got Gini Dietrich, Author of Spin Sucks: Communication and Reputation Management in the Digital Age on the show to talk about how marketing has transformed in the digital age.

Find Gini on Twitter, LinkedIn and Google+. and be sure to get her book, Spin Sucks: Communication and Reputation Management in the Digital Age. Download a free chapter of Spin Sucks here.

On the panel this week,  Steve FarnsworthAdam Helweh and Janet Fouts.

mitchell levyHow does a person establish themselves as a thought leader within their corporation and then in the marketplace? This week we’re talking with Mitchell Levy of ThinkAha to answer that very question. He’ll share best practices in creating your own place as a thought leader. Join us right here at 11 AM PST and bring your questions. You may post them here in the comments, on Twitter with the hashtag #FridayHangout or on the live broadcast on Google+.

Find Mitchell on LinkedIn, Twitter, and Google+.
On the panel this week are, Janet FoutsAdam Helweh Frank Strong and  Steve Farnsworth.

Mike AlltonAre you a fan of Google+? Or are you one of the many people who signed up and then had a hard time fitting Google’s latest foray into social media networks into your marketing schedule? This week’s show is all about using Google+ for marketing and our guest Mike Allton has been using G+ since it launched, and his blog, The Social Media Hat is loaded with tips and tricks for small business. Join us to talk about strategies that work on Google+ and how you can put it to work for you.

Find Mike on TwitterLinkedIn and Google+ of course!

On the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout, on the live broadcast, or in the comments below.

 

Links from this week’s show:

Sophisticated Marketer’s guide to LinkedIn

Facebook Limits Page Reach

 

jill rowleyJill Rowley is one of the rockstars of social selling. She’s a firm believer in Give-to-Give rather than Give-to-Get and she’s passionate about using social media to attract sales and inspiring more educational institutions to offer professional selling as part of their curriculum and degrees.

So it was no surprise to anyone that Oracle snapped her up to train their 23,000-strong sales team in the art of social selling, a move that was lauded as forward thinking in the media and of course by Oracle’s Sales Academy. What was a surprise was that Oracle fired Jill for talking about her social selling program with a reporter at SXSW. Rowley told Business Insider. “Just because he was a reporter, I violated the social media participation policy and I was fired…” 

Our first thought at the Friday Hangout was how that demonstrates how archaic many corporations are. Our second was to bring Jill on the show to support her and hear where she is going next. As she launches her new consulting practice, join us and bring your questions!

Find Jill on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh Frank Strong and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Janet Fouts

One of the biggest challenges companies are facing is an industry-wide change to the sales process.

It’s been moving away from traditional sales tactics, like outbound calls, and many companies who once took digital marketing lightly are now feeling the pinch of competitive pressures and are deciding to take their game up a few notches.

BusinSteve Farnsworthess to business and average consumers have enormous resources at their disposal for self-directed research. Search engines, review blogs, social media, competitors, journalists, and rating websites to name a few.

Most B2B buyers are 57% along the sales process before they ever contact a sales rep. Buyers today are equipped to do an in depth due diligence on their own. This creates an environment that makes old school cold calling feeble at best.

In the panel this week Janet FoutsAdam Helweh and  Steve Farnsworth discuss their hands on experience in helping businesses find ways to quickly integrate a smartest approach to digital marketing into their current strategy. One that achieves the company’s strategic goals.

Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Viveka von Rosen, LinkedIn Expert, Speaker & Trainer

Viveka von Rosen, LinkedIn Expert, Speaker & Trainer

Is your brand really making the most of LinkedIn or did you toss up a company page and forget about it?  We’ve got +Viveka von Rosen on the show this week to tell us how brands can really leverage LinkedIn as a platform. Join us and bring your questions!. Join us this Friday for this weeks Hangout as we talk to Viveka von Rosen, known internationally as the “LinkedIn Expert”.

Viveka von Rosen is the founder of Linked Into Business, which works to make social media easier and more accessible to the small business owner and entrepreneur. Viveka speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn.  She also is an author,  “LinkedIn Marketing: An Hour A Day”.

Not everyone can claim they are a host of one of the biggest chats on Twitter, but Viveka can. She is the  host of a LinkedIn chat on Twitter: #LinkedInChat , recently quoted by Mashable as one of the top 10 business blogs.

Viveka  was listed recently as the Forbes Top 20 Women in Social Media (2011, 2012, 2013) and Forbes Top 50 Most Influential People in Social Media (2011, 2012, 2013).  To see a more complete list of her accomplishments please visit her site at Linked Into Business.

Find Viveka on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

Head of Tech Practice & Marketing, W2OGroup

Managing Director,    W2O Group

 

Noun: the art of engaging your customers and prospects using mobile marketing tools to drive loyalty, word of mouth marketing and referrals.

At this week’s Friday Hangout, we’re excited to have  a thought leader in the marketing world and social media space, Aaron Strout join us where he will be talking to us about what’s next in Location Based Marketing.

Aaron is the Managing Director at W2O Group, the parent company of WCG, Twist, BrewLife and W2O Ventures offering integrated communications, business and technology.  At W2O Group he co-leads marketing and manages the social commerce practice as well as writes a regular blog at W2O Group.

He has also co-authored the book, Location Based Marketing for Dummies and writes a monthly mobile/location-based marketing column on MarketingLand.com.

Find Aaron on Twitter, LinkedIn and Google+ 

On the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

Links for the show:

Todd Defren, CEO and co-founder of SHIFT Communications

Todd Defren, CEO and co-founder of SHIFT Communications

 

This week on the Friday Hangout we’re excited to welcome Todd DeFren, “a pioneer and inspirational voice in the digital PR industry.”

Todd Defren, is the CEO and co-founder, of one of the few employee-owned agencies in the PR industry, SHIFT Communications, which is an integrated communications agency with offices in Boston, New York City and San Francisco. SHIFT Communications also happens to be the Holmes Report’s 2012 Digital/Social Agency of the Year as well as a 2013 SABRE Awards winner – Agency of the Year, small agency category. They are the 5th largest PR agency in Boston.

Todd specializes in both fast-paced PR programs at start-up organizations, and rejuvenating the messaging of more established technology companies. Some of the more well-known clients include Toyota, McDonald’s, Salesforce.com, Yelp, Home Depot, Bing, Google, Virgin Mobile, Johnson & Johnson, H&R Block, Akamai, etc.  For thoughts and  strategies on PR and Social Media, please visit the Agency’s blog.

SHIFT Communications also has an E-Book which is free on their website when you register, Paid Earned Owned Share: The Media Recipe for Audience Conversion.

Find Todd on Twitter, LinkedIn and Google+.

On the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Links from Today’s show:

Facebook’s Paper App Continues the User-Experience Experiment

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