Content Marketing Strategist, Author & Speaker

Content Marketing Strategist, Author & Speaker

This week, we’re welcoming a recognized expert in content marketing strategy, digital media and the social web, Robert Rose, who has more than 20 years experience helping marketers become stellar storytellers.  Join us and get inspired!

Robert serves as the Chief Strategist for the Content Marketing Institute, which was founded by a previous Friday Hangout guest Joe Pulizzi. Robert is also the Senior Contributing Analyst for the Digital Clarity Group. He has helped large companies such as AT&T, Petco, Caterpillar and more tell their story.

Robert is also an author of a top 10 marketing book, Managing Content Marketing with he co-wrote with Joe Pulizzi, which is known as the “owners manual” for deploying a content marketing process. 

Find Robert on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Due to planned vacations and unforeseen circumstances, we have to postpone this week’s show. We will return Friday August 1st at 11am PT. Same Bat channel. Same Bat station.

We apologies to our awesome viewers for this last minute change, and are deeply grateful for your support. We love your faces!

Big hugs and sloppy kisses,
Janet, Adam, and Steve
Jason Falls, Digital Strategist, Author, Speaker

Jason Falls, Digital Strategist, Author, Speaker

He’s baaaaack. This time around on the #FridayHangout we’re talking with Jason Falls about using content to define thought leadership and how that affects brands and marketers.

Jason Falls is one of the leading thinkers in the digital marketing, social media, public relations and communications industries – often called innovative and influential.  During daylight hours you can find Jason at CafePress Inc., where he is the Vice-President of Digital Strategy.  He is also the Founder and Chief Instigator at Social Media Explorer.  He also is the 2009 Sammy Award for his work on the Jim Beam “Remake” project; one of the few industry professionals with an award for social media on his resume. 

Find Jason on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

founder, CEO and president of Footwasher Media

Lou Covey, Founder, CEO and President of Footwasher Media

 

Please welcome Lou Covey, he’s been watching the #FridayHangout and asking great questions for so long we just had to have him on the show! We will be discussing how advertising really is a conversation between a brand and the consumer.

Lou Covey is the founder, CEO and president of Footwasher Media, which is a  media company that has embraced social networking and is dedicated to making an impact locally and globally; their clients range from small local businesses to multinational corporations. Their basic services they offer include: content strategy development, training and counsel, and content development and management. 

Lou has been a professional communicator for more than 40 years as a journalist, technical writer and corporate communications consultant.  He is also President/Founder of the Sustainable Redwood City, which works to educate citizens of Redwood City regarding sustainable practices in personal, community and municipal living.

Find Lou on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

 

Craig Rosenberg, Co-Founder at TOPO, Inc

Craig Rosenberg,             Co-Founder at TOPO, Inc

No, the topic for this hangout is not on drip coffee…but on drip campaigns, a concept originally invented by marketers. On the#FridayHangout this week, we will be discussing which guiding principles will help drip campaigns win.

Craig Rosenberg, a Co-Founder at TOPO, Inc., is a research, advisory, and consulting firm that helps sales and marketing organizations design and deliver great buying experiences. He is also the Editor of  The Funnelholic, a popular sales and marketing blog.

Most recently, Craig begun publishing on LinkedIn, where his posts are sometimes picked up to be featured in LinkedIn Pulse.  You can read his most recent post on Funnelholic Chronicling his LinkedIn journey

Find Craig on Twitter, LinkedIn and or Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Dave Delaney, Author, Keynote Speaker, Consultant

Dave Delaney, Author, Keynote Speaker, Consultant

“When I think of Networking, I think Dave Delaney. Why? He knows it and lives it.”– Erik Fisher

We are very excited to have Dave Delaney joining us for the #FridayHangout. Why don’t you join us and network? Dave Delaney is a recognized digital marketing expert, consultant and keynote speaker on digital marketing, social media strategy, and business networking. He is joining us to talk about what professional networking is in this modern day of social media.  He is also an author of New Business Networking, which shows the reader how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Dave also has a very active blog – which you can read his most recent posts here. Find Dave on Twitter, LinkedIn and Google+. In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.


Links from this week’s show:
Clarity FM
Refresh App

Bryan Kramer, CEO and President of PureMatter

Bryan Kramer, CEO and President of PureMatter

The fact is businesses do not have emotion. Products do not have emotion. Humans do. ~ Bryan Kramer  We liked him so much he’s coming back again! If you’re interested in bringing back the human side to communication then be sure to join us as we talk again with Bryan Kramer ~ he spoke with us back in January on Active Listening and Social Selling. Since we last spoke with him on the show, Bryan has published a new book, There is No B2B or B2C: It’s Human to Human: #H2H. In this book, he explores the why and how communication today needs to be adjusted to keep up with the ever-evolving and fast moving social and digital world.

Find Bryan on TwitterLinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Links from this week’s show:

Neuroscience of decision making

Zappos changes the way they hire

Chair of Gamification Summit, author and speaker

Chair of Gamification Summit, author and speaker

While Gamification is the buzzword du jour, it is one of the few marketing trends that is solidly built on science. Neuroscience. However, if you think it’s all leader boards and badges, you need a little schooling, and we got the guy.

Join us as we talk about what marketers need to know about Gamification, which is a dynamic and exciting industry bringing together game  mechanics and marketing to create engagement and solve problems.

Our guest for this hangout is Gabe Zichermann. Although he didn’t coin the term Gabe is known as one of the concept’s most vocal advocates;  leveraging gaming in business, education, and other non-entertainment platforms to increase user engagement.

Gabe is the conference chair of GSummit, a place to go to gain insight about customer and employee engagement and loyalty from leading gamification experts.  He is also the Editor in Chief, Founder and CEO of Gamification, along with Founder and CEO of Dopamine and co-founder of Livecube.

You can view his books and/or buy them at Barnes and Nobles, including his most recent one, The Gamification Revolution.

Find Gabe on Twitter, LinkedIn and Google+.

On the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout, on the live broadcast, or in the comments below.

Michele Price, Digital & Social Media Communication Strategist

Michele Price, Digital & Social Media Communication Strategist

Get inspired by joining us this Friday as we welcome Michele Price to our Friday Hangout. This week we are talking about how brands can have smarter conversations with their market and use a variety of media in order to deliver it the way they want to receive it!

Who is Michele Price? She’s none other than a recognized leader in helping businesses and professionals recognize, understand, and strategically execute social and new media.  She is the CEO of both Breakthrough Business Strategies and Social Media For Smart People, a business media outlet, as well as a social – digital media consulting practice.

Michele is more than just a triple threat in the social media world. She helps clients with speaking engagements, radio, online content, media prep, and consulting. She also facilitates a weekly radio show, which you can follow & ask your questions via twitter using .

Find Michele on Twitter, LinkedIn and/or Google+.

On the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout, on the live broadcast, or in the comments below.

Links from today’s show:

New York Times

A1 Video rebranding

FCC Comments

EFF chart on who’s protecting your rights online

 

Kathi Kruse, CEO of Kruse Control Inc.

Kathi Kruse, CEO of Kruse Control Inc.

What does social selling have to do with cars? According to our guest, for this week’s hangout, A LOT ~ “if you’re not using social medial then you’re most likely leaving money on the table and are slowly being left behind. ”

Meet Kathi Kruse; an Automotive Social Media Marketing Expert, Blogger, Consultant, Author, Speaker and Founder of Kruse Control Inc.  Kruse Control Inc. offers coaching, training & workshops focused on integrating Social Media into dealership operations.

Kathi is also a published author - “Automotive Social Business – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social Media”. Available on Kindle.

You can find Kathi on TwitterLinkedIn and Google+.

On the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout, on the live broadcast, or in the comments below.