“The reality is that social networks are great for acquisition…They are great for reach, they are great for acquiring consumers you might not normally get,” says our guest for this week. Join us as we have a discussion with Katy Keim of Lithium on Trends in Engaged Customer Communities.
Katy Keim, is the Chief Marketing Office of Lithium Technologies Inc. In a snapshot, Lithium helps companies unlock the passion of their customers. They envision a impassioned group of customers who crave a sense of belonging to a brand – and their social software is powering amazing customer experiences for iconic brands like Best Buy, Sephora, AT&T, HP, Univision and Paypal.
At Lithium, Katy leads all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs. Katy’s previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early stage concept to $100M+ in revenue and ultimately, an IPO.
Besides working for the online marketing powerhouse Lithium, Katy also is a book passionista and runs the blog, The Book Snob.