One of the biggest challenges companies are facing is an industry-wide change to the sales process.
It’s been moving away from traditional sales tactics, like outbound calls, and many companies who once took digital marketing lightly are now feeling the pinch of competitive pressures and are deciding to take their game up a few notches.
Business to business and average consumers have enormous resources at their disposal for self-directed research. Search engines, review blogs, social media, competitors, journalists, and rating websites to name a few.
Most B2B buyers are 57% along the sales process before they ever contact a sales rep. Buyers today are equipped to do an in depth due diligence on their own. This creates an environment that makes old school cold calling feeble at best.
In the panel this week Janet Fouts, Adam Helweh and Steve Farnsworth discuss their hands on experience in helping businesses find ways to quickly integrate a smartest approach to digital marketing into their current strategy. One that achieves the company’s strategic goals.
Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.