PR, Content Marketing, Social Media Specialist

PR, Content Marketing, Social Media Specialist

 

Join us at this Friday’s Hangout where we talk about how owned and paid media are easing into the PR lexicon. More importantly come see what Frank Strong has to share with us about this, along with what the future of PR holds, bringing in real-world campaigns and strategies including the value of integrating paid, owned and earned media into your campaigns. 

Frank Strong is a PR professional, has three degrees under his belt and a long time reservist with 20 years in uniform and two deployments.  Back in 2013 we talked with him about Social Media Current Events. 

Frank is the Communications Director of LexisNexis Business of Law Software Solutions (BLSS), which is a leading global provider of content-enabled workflow solutions designed specifically for professionals in a variety of markets. He also writes a very insightful blog, Sword and the Script. Be sure to check out why he blogs.

Find Frank on TwitterLinkedin and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Reminder: you can listen to past Friday Hangout shows on your iPhone/Android.

Shares from the show!

Google Authorship

HyperLapse

 

Michael Guarnieri, Founder & CEO, Nu Media Mix

Michael Guarnieri, Founder & CEO, Nu Media Mix

Need another marketing tool to help your business? Join us this Friday as we discuss how to use podcasts and social media to amplify your brand. Podcasts are added to websites and blogs daily, you want to make sure yours has valuable content. You’ll learn tips on that from Michael Guarnieri, who is considered by many to be a secret weapon when it comes to marketing and we’re looking forward to having him join us.

Meet Michael Guarnieri, Founder and CEO of Nu Media Mix. There’s really no other way to describe Nu Media Mix, except to say they “leverage ‘Influencer Marketing’ across Radio, Podcasts, and Social Media to creat powerful campaigns to amplify brands and ROI.”

Michael is the person behind Direct Response Radio Marketing for Citrix SaaS-based services portfolio which includes such known services as GoToMeeting, GoToMyPC and more.

Find Michael on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Reminder: you can listen to past Friday Hangout shows on your iPhone/Android.

Erin Robbins O'Brien, COO at GinzaMetrics

Fact: Everyone is talking about the importance of not just creating content, but creating quality content that drives sales and increases brand awareness. So, how do we measure if we’re making it work or not?

Erin Robbins O’Brien’s name may sound familiar as she is a  recent guest on The Friday Hangout and is with us again this Friday! Just reading her Twitter profile you know she is a great guest to have back.

Erin is the Chief Operating Office at GinzaMetrics, which is an  international product utilized by agencies, large brands, e-commerce, lead generation firms, and startups in hundreds of countries. Besides being a true digital native, her specialties lie in the areas of: marketing, communications, internal communications, public relations, corporate communications, social media, and more.

Find Erin on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Reminder: you can listen to past Friday Hangout shows on your iPhone/Android.

 

https://plus.google.com/events/cblm4tgvmia4l6husp7nfo0uc7k

screen568x568

Hey, did you know you can listen to the #FridayHangout on iTunes or your Android through our apps? Why yes you can!

The Friday Hangout brings together leaders in Digital Marketing, PR and Social Media to discuss the news of the day and marketing strategies, co-hosted weekly by Janet Fouts, Adam Helweh and Steve Farnsworth.

Listen to the #FridayHangout archives on your smartphone, either  iPhone or Android app. You can find the apps on our homepage or click the links here for iPhone or Android

 

Siegel+Gale’s Global Chief Marketing Officer

Margaret Molloy, Siegel+Gale’s Global Chief Marketing Officer

 

On this week’s Hangout, we welcome Margaret Molloy. Want to know what sets her apart? Grace, Grit, and Gratitude.  She is a top 10 CMO on Twitter and Irish as they come. Join us as we welcome Margaret.

Margaret is no stranger to hard work due in part to her being from rural Ireland, growing up on a dairy farm. Flash forward 15 years, she is the Global Chief Marketing Officer at Siegal+Gale, a top strategic branding firm, where she heads global marketing and sales/business development.

Margaret is very prominent in the social medial community. She has been recognized by many organizations, including “Most Influential US-Irish American Leaders” by Business & Finance magazine and a “Top 100 Irish Americans in Business” by Irish American magazine.

Find Margaret on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

Content Marketing Strategist, Author & Speaker

Content Marketing Strategist, Author & Speaker

This week, we’re welcoming a recognized expert in content marketing strategy, digital media and the social web, Robert Rose, who has more than 20 years experience helping marketers become stellar storytellers.  Join us and get inspired!

Robert serves as the Chief Strategist for the Content Marketing Institute, which was founded by a previous Friday Hangout guest Joe Pulizzi. Robert is also the Senior Contributing Analyst for the Digital Clarity Group. He has helped large companies such as AT&T, Petco, Caterpillar and more tell their story.

Robert is also an author of a top 10 marketing book, Managing Content Marketing with he co-wrote with Joe Pulizzi, which is known as the “owners manual” for deploying a content marketing process. 

Find Robert on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Due to planned vacations and unforeseen circumstances, we have to postpone this week’s show. We will return Friday August 1st at 11am PT. Same Bat channel. Same Bat station.

We apologies to our awesome viewers for this last minute change, and are deeply grateful for your support. We love your faces!

Big hugs and sloppy kisses,
Janet, Adam, and Steve
Jason Falls, Digital Strategist, Author, Speaker

Jason Falls, Digital Strategist, Author, Speaker

He’s baaaaack. This time around on the #FridayHangout we’re talking with Jason Falls about using content to define thought leadership and how that affects brands and marketers.

Jason Falls is one of the leading thinkers in the digital marketing, social media, public relations and communications industries – often called innovative and influential.  During daylight hours you can find Jason at CafePress Inc., where he is the Vice-President of Digital Strategy.  He is also the Founder and Chief Instigator at Social Media Explorer.  He also is the 2009 Sammy Award for his work on the Jim Beam “Remake” project; one of the few industry professionals with an award for social media on his resume. 

Find Jason on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

founder, CEO and president of Footwasher Media

Lou Covey, Founder, CEO and President of Footwasher Media

 

Please welcome Lou Covey, he’s been watching the #FridayHangout and asking great questions for so long we just had to have him on the show! We will be discussing how advertising really is a conversation between a brand and the consumer.

Lou Covey is the founder, CEO and president of Footwasher Media, which is a  media company that has embraced social networking and is dedicated to making an impact locally and globally; their clients range from small local businesses to multinational corporations. Their basic services they offer include: content strategy development, training and counsel, and content development and management. 

Lou has been a professional communicator for more than 40 years as a journalist, technical writer and corporate communications consultant.  He is also President/Founder of the Sustainable Redwood City, which works to educate citizens of Redwood City regarding sustainable practices in personal, community and municipal living.

Find Lou on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

 

Craig Rosenberg, Co-Founder at TOPO, Inc

Craig Rosenberg,             Co-Founder at TOPO, Inc

No, the topic for this hangout is not on drip coffee…but on drip campaigns, a concept originally invented by marketers. On the#FridayHangout this week, we will be discussing which guiding principles will help drip campaigns win.

Craig Rosenberg, a Co-Founder at TOPO, Inc., is a research, advisory, and consulting firm that helps sales and marketing organizations design and deliver great buying experiences. He is also the Editor of  The Funnelholic, a popular sales and marketing blog.

Most recently, Craig begun publishing on LinkedIn, where his posts are sometimes picked up to be featured in LinkedIn Pulse.  You can read his most recent post on Funnelholic Chronicling his LinkedIn journey

Find Craig on Twitter, LinkedIn and or Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.