Erin Robbins O'Brien, COO at GinzaMetrics

Fact: Everyone is talking about the importance of not just creating content, but creating quality content that drives sales and increases brand awareness. So, how do we measure if we’re making it work or not?

Erin Robbins O’Brien’s name may sound familiar as she is a  recent guest on The Friday Hangout and is with us again this Friday! Just reading her Twitter profile you know she is a great guest to have back.

Erin is the Chief Operating Office at GinzaMetrics, which is an  international product utilized by agencies, large brands, e-commerce, lead generation firms, and startups in hundreds of countries. Besides being a true digital native, her specialties lie in the areas of: marketing, communications, internal communications, public relations, corporate communications, social media, and more.

Find Erin on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Reminder: you can listen to past Friday Hangout shows on your iPhone/Android.

 

https://plus.google.com/events/cblm4tgvmia4l6husp7nfo0uc7k

screen568x568

Hey, did you know you can listen to the #FridayHangout on iTunes or your Android through our apps? Why yes you can!

The Friday Hangout brings together leaders in Digital Marketing, PR and Social Media to discuss the news of the day and marketing strategies, co-hosted weekly by Janet Fouts, Adam Helweh and Steve Farnsworth.

Listen to the #FridayHangout archives on your smartphone, either  iPhone or Android app. You can find the apps on our homepage or click the links here for iPhone or Android

 

Siegel+Gale’s Global Chief Marketing Officer

Margaret Molloy, Siegel+Gale’s Global Chief Marketing Officer

 

On this week’s Hangout, we welcome Margaret Molloy. Want to know what sets her apart? Grace, Grit, and Gratitude.  She is a top 10 CMO on Twitter and Irish as they come. Join us as we welcome Margaret.

Margaret is no stranger to hard work due in part to her being from rural Ireland, growing up on a dairy farm. Flash forward 15 years, she is the Global Chief Marketing Officer at Siegal+Gale, a top strategic branding firm, where she heads global marketing and sales/business development.

Margaret is very prominent in the social medial community. She has been recognized by many organizations, including “Most Influential US-Irish American Leaders” by Business & Finance magazine and a “Top 100 Irish Americans in Business” by Irish American magazine.

Find Margaret on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

Content Marketing Strategist, Author & Speaker

Content Marketing Strategist, Author & Speaker

This week, we’re welcoming a recognized expert in content marketing strategy, digital media and the social web, Robert Rose, who has more than 20 years experience helping marketers become stellar storytellers.  Join us and get inspired!

Robert serves as the Chief Strategist for the Content Marketing Institute, which was founded by a previous Friday Hangout guest Joe Pulizzi. Robert is also the Senior Contributing Analyst for the Digital Clarity Group. He has helped large companies such as AT&T, Petco, Caterpillar and more tell their story.

Robert is also an author of a top 10 marketing book, Managing Content Marketing with he co-wrote with Joe Pulizzi, which is known as the “owners manual” for deploying a content marketing process. 

Find Robert on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Due to planned vacations and unforeseen circumstances, we have to postpone this week’s show. We will return Friday August 1st at 11am PT. Same Bat channel. Same Bat station.

We apologies to our awesome viewers for this last minute change, and are deeply grateful for your support. We love your faces!

Big hugs and sloppy kisses,
Janet, Adam, and Steve
Jason Falls, Digital Strategist, Author, Speaker

Jason Falls, Digital Strategist, Author, Speaker

He’s baaaaack. This time around on the #FridayHangout we’re talking with Jason Falls about using content to define thought leadership and how that affects brands and marketers.

Jason Falls is one of the leading thinkers in the digital marketing, social media, public relations and communications industries – often called innovative and influential.  During daylight hours you can find Jason at CafePress Inc., where he is the Vice-President of Digital Strategy.  He is also the Founder and Chief Instigator at Social Media Explorer.  He also is the 2009 Sammy Award for his work on the Jim Beam “Remake” project; one of the few industry professionals with an award for social media on his resume. 

Find Jason on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

founder, CEO and president of Footwasher Media

Lou Covey, Founder, CEO and President of Footwasher Media

 

Please welcome Lou Covey, he’s been watching the #FridayHangout and asking great questions for so long we just had to have him on the show! We will be discussing how advertising really is a conversation between a brand and the consumer.

Lou Covey is the founder, CEO and president of Footwasher Media, which is a  media company that has embraced social networking and is dedicated to making an impact locally and globally; their clients range from small local businesses to multinational corporations. Their basic services they offer include: content strategy development, training and counsel, and content development and management. 

Lou has been a professional communicator for more than 40 years as a journalist, technical writer and corporate communications consultant.  He is also President/Founder of the Sustainable Redwood City, which works to educate citizens of Redwood City regarding sustainable practices in personal, community and municipal living.

Find Lou on Twitter, LinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

 

 

Craig Rosenberg, Co-Founder at TOPO, Inc

Craig Rosenberg,             Co-Founder at TOPO, Inc

No, the topic for this hangout is not on drip coffee…but on drip campaigns, a concept originally invented by marketers. On the#FridayHangout this week, we will be discussing which guiding principles will help drip campaigns win.

Craig Rosenberg, a Co-Founder at TOPO, Inc., is a research, advisory, and consulting firm that helps sales and marketing organizations design and deliver great buying experiences. He is also the Editor of  The Funnelholic, a popular sales and marketing blog.

Most recently, Craig begun publishing on LinkedIn, where his posts are sometimes picked up to be featured in LinkedIn Pulse.  You can read his most recent post on Funnelholic Chronicling his LinkedIn journey

Find Craig on Twitter, LinkedIn and or Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Dave Delaney, Author, Keynote Speaker, Consultant

Dave Delaney, Author, Keynote Speaker, Consultant

“When I think of Networking, I think Dave Delaney. Why? He knows it and lives it.”– Erik Fisher

We are very excited to have Dave Delaney joining us for the #FridayHangout. Why don’t you join us and network? Dave Delaney is a recognized digital marketing expert, consultant and keynote speaker on digital marketing, social media strategy, and business networking. He is joining us to talk about what professional networking is in this modern day of social media.  He is also an author of New Business Networking, which shows the reader how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Dave also has a very active blog – which you can read his most recent posts here. Find Dave on Twitter, LinkedIn and Google+. In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.


Links from this week’s show:
Clarity FM
Refresh App

Bryan Kramer, CEO and President of PureMatter

Bryan Kramer, CEO and President of PureMatter

The fact is businesses do not have emotion. Products do not have emotion. Humans do. ~ Bryan Kramer  We liked him so much he’s coming back again! If you’re interested in bringing back the human side to communication then be sure to join us as we talk again with Bryan Kramer ~ he spoke with us back in January on Active Listening and Social Selling. Since we last spoke with him on the show, Bryan has published a new book, There is No B2B or B2C: It’s Human to Human: #H2H. In this book, he explores the why and how communication today needs to be adjusted to keep up with the ever-evolving and fast moving social and digital world.

Find Bryan on TwitterLinkedIn and Google+.

In the panel this week are, Janet FoutsAdam Helweh and  Steve Farnsworth.  Tune in live right here at 11 AM PST, tweet us your questions with the hashtag #FridayHangout or in the comments below.

Links from this week’s show:

Neuroscience of decision making

Zappos changes the way they hire