Fact: Everyone is talking about the importance of not just creating content, but creating quality content that drives sales and increases brand awareness. So, how do we measure if we’re making it work or not?
Erin Robbins O’Brien’s name may sound familiar as she is a recent guest on The Friday Hangout and is with us again this Friday! Just reading her Twitter profile you know she is a great guest to have back.
Erin is the Chief Operating Office at GinzaMetrics, which is an international product utilized by agencies, large brands, e-commerce, lead generation firms, and startups in hundreds of countries. Besides being a true digital native, her specialties lie in the areas of: marketing, communications, internal communications, public relations, corporate communications, social media, and more.
Reminder: you can listen to past Friday Hangout shows on your iPhone/Android.